I don’t do a lot of PR gigs. Not, you understand, because I have any kind of ethical framework. It’s more that recent offers have tended to be either “bake this and tweet about it” (yawn), or something genuinely interesting I can’t make because my calendar is a car crash.
Then I got an email asking if I’d like to try “the UK’s first cook from frozen soufflé”, as part of Iceland’s new autumn range.
I know, right? A total disaster, obviously. I’ll get a funny story and a free lunch. Sweet.
Except it was actually good.
I think we need to talk about soufflé.